语言与文字
类型
可以朗读
语音朗读
254千字
字数
2023-09-01
发行日期
展开全部
主编推荐语
一本培养读者跨境电子商务英语语言能力和良好的视野、跨文化交际能力的书。
内容简介
本书内容分为12个unit，分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。
每unit分为3个part，设置warming up、listening、speaking、reading几个模块，训练读者听、说、读、写、译各方面的能力。
目录
- 版权信息
- 内容提要
- 前言
- Unit 1 Overview of Cross-Border E-Commerce
- Part 1 The Concept of Cross-Border E-Commerce
- Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce
- Part 3 Current Situation of Cross-Border E-Commerce in China
- Supplementary Materials
- Unit 2 Main Cross-Border E-Commerce Platforms
- Part 1 Amazon and eBay
- Part 2 Alibaba and AliExpress
- Part 3 Shopee and Lazada
- Supplementary Materials
- Unit 3 Opening a Cross-Border E-Commerce Store
- Part 1 Selection of a Cross-Border E-Commerce Platform
- Part 2 Preparation of Registration Materials
- Part 3 FAQ While Opening a Cross-Border E-Commerce Store
- Supplementary Materials
- Unit 4 Store and Product Description
- Part 1 Store Description
- Part 2 Title and Key Words of a Product
- Part 3 Product Description and Features
- Supplementary Materials
- Unit 5 Cross-Border E-Commerce Product Management
- Part 1 Product Selection
- Part 2 Product Pricing
- Part 3 Forbidden and Restricted Products
- Supplementary Materials
- Unit 6 Cross-Border E-Commerce Order Management
- Part 1 Pre-Sale Inquiry and Reply
- Part 2 Placing an Order
- Part 3 Follow-up of Order Related Services
- Supplementary Materials
- Unit 7 Cross-Border E-Commerce Marketing Activities
- Part 1 Promotion and Marketing
- Part 2 SEO and SEM
- Part 3 Brand Building
- Supplementary Materials
- Unit 8 Cross-Border E-Commerce Payment
- Part 1 Offline and Online Payment
- Part 2 Payment Process
- Part 3 Account Withdrawal
- Supplementary Materials
- Unit 9 Cross-Border E-Commerce Logistics and Warehousing
- Part 1 Packaging
- Part 2 Logistics Channels
- Part 3 Delivery Tracking and Transportation Time
- Supplementary Materials
- Unit 10 Customer Service of Cross-Border E-Commerce
- Part 1 Customer Service Procedures
- Part 2 Complaint Problems
- Part 3 Returning and Refunding
- Supplementary Materials
- Unit 11 Transaction Evaluation of Cross-Border E-Commerce
- Part 1 Five-Star Praise and Feedback
- Part 2 Bad Review and Feedback
- Part 3 Seller's Evaluation of the Buyer
- Supplementary Materials
- Unit 12 Cross-Border E-Commerce Live Streaming
- Part 1 Advantages of Live Streaming in Cross-Border E-Commerce
- Part 2 Management of Cross-Border E-Commerce Live Streaming
- Part 3 Development of Cross-Border E-Commerce Live Streaming in China
- Supplementary Materials
- 附录 跨境电子商务常用术语
- 参考文献
展开全部
评分及书评
尚无评分
目前还没人评分
出版方
人民邮电出版社
人民邮电出版社是工业和信息化部主管的大型专业出版社，成立于1953年10月1日。人民邮电出版社坚持“立足信息产业、面向现代社会、传播科学知识、服务科教兴国”，致力于通信、计算机、电子技术、教材、少儿、经管、摄影、集邮、旅游、心理学等领域的专业图书出版。
