语言与文字
类型
可以朗读
语音朗读
225千字
字数
2016-10-01
发行日期
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主编推荐语
一本为高等院校电子商务专业学生和相关从业人员精心编制的创新型电子商务英语教材。
内容简介
本书有8个单元，包括电子商务概述、网络营销、电子商务支付、电子商务物流、客户关系管理、电子商务风险管理、电子商务新趋势本书借鉴了国内外电子商务课程教材和业界最新技术和动态，结合大量的实际案例和模拟情境对话，用英语帮助电子商务等专业的学生梳理了相关课程的主要知识，突出了应用性、实践性，以通俗讲解概念、详细说明业务操作流程、技巧为主要原则，以循序渐进的方式帮助读者学习和应用电子商务英语。
目录
- 版权信息
- 内 容 提 要
- 前言
- Chapter 1 Introduction to Electronic Commerce
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A China’s Other E-commerce Giant Follows Its Own Path
- Text B Major Types of E-commerce
- Part 3 Situational Dialogue
- Dialogue 1 Running an Online Business
- Dialogue 2 What Kind of E-commerce Suits Our Business
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- Chapter 2 E-marketing
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Make Your E-mail Marketing Simple, Clear and Awesome
- Text B What’s SEO
- Part 3 Situational Dialogue
- Dialogue 1 Common Types of E-marketing
- Dialogue 2 Social Media Networks in China
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- Chapter 3 Electronic Payment
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Use PayPal on the Google Play Store
- Text B How to Use Apple Pay
- Part 3 Situational Dialogue
- Dialogue 1 Different Types of E-payment
- Dialogue 2 How Electronic Payment Works
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- Chapter 4 Logistics Management
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A Amazon and Its Own Delivery
- Text B Using Logistics Technology to Start a Business
- Part 3 Situational Dialogue
- Dialogue 1 Send a Figure Through Express Mail
- Dialogue 2 Tracking the Mail
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- Chapter 5 Customer Relationship Management
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A What is Social CRM
- Text B How to Serve Your Social CRM in a Better Way
- Part 3 Situational Dialogue
- Dialogue 1 Introduce the CRM into the Company’s Management System
- Dialogue 2 How Could I Improve the Application of CRM in Sales
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- Chapter 6 Cyber-attack and Internet Fraud
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Prevent Cyber-attack
- Text B Be Cautious When Shopping Online
- Part 3 Situational Dialogue
- Dialogue 1 Internet Fraud
- Dialogue 2 Hacked E-mail Account
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- Chapter 7 Cross-border E-commerce
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Develop Overseas Customers Online
- Text B How Not to Be a Spammer
- Part 3 Situational Dialogue
- Dialogue 1 Develop Foreign Customer by Face Book
- Dialogue 2 E-mail Direct Marketing in Foreign Trade
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- Chapter 8 New Trends in E-commerce
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A The Era of “Internet+” in China
- Text B The Era of WeChat Business
- Part 3 Situational Dialogue
- Dialogue 1 Shopping with Smart Phone
- Dialogue 2 Cash Burning on E-commerce
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises: Thinking and Practice
- 附录1 阅读篇章译文
- 附录2 课后练习参考答案
- 附录3 2010 — 2014年全国自考 《电子商务英语》试卷及答案
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出版方
人民邮电出版社
人民邮电出版社是工业和信息化部主管的大型专业出版社，成立于1953年10月1日。人民邮电出版社坚持“立足信息产业、面向现代社会、传播科学知识、服务科教兴国”，致力于通信、计算机、电子技术、教材、少儿、经管、摄影、集邮、旅游、心理学等领域的专业图书出版。
